The Boardroom Has a New Witness
AI makes recording every boardroom conversation effortless. Boards still need to decide what should become a permanent record.
AI Won't Fix the 400-Page Board Pack
AI can summarise a growing board pack, but better governance starts with deciding what belongs in the pack in the first place.
Who Owns the Board's Memory?
AI can make institutional knowledge easier to navigate. Its value depends on preserving authority, context and the history behind decisions.
AI Misalignment in business
AI can follow the brief and still miss the point. How clearer instructions and shared organisational knowledge close the briefing gap in business.
AI, the extension of behavioural economics
The two ways everyone teaches AI Almost everything written to help people understand AI falls into one of two camps. The first is technical: tokens, context windows, how to structure the perfect prompt. The second is doom: the jobs it will take, the security it will break, the future it will ruin. One camp explains […]
The AI creative blandinator
The complaint The creative services industry has settled on its critique of AI, and the word is bland. The machine is beige. It produces competent, forgettable, middle-of-the-road work, and everyone from the awards stage to the trade press has lined up to say so. They’re right, as far as it goes. AI is trained on […]
The 1% myth
The two things worth looking for When a new concept lands on the table, a strategist is really looking for two things. The first is differentiation. A genuine USP if you’re lucky, a defensible moat if you’re luckier, or at minimum a way of telling an old story differently enough that the market has a […]
The tunnelling CEO
The machine at the front A tunnel boring machine is a strange piece of engineering when you look at it properly. The part everyone pictures, the great rotating cutting head chewing through rock, is a fraction of the whole. Behind it stretches a hundred metres or more of train: the erectors placing concrete segments to […]
Machine guns in the hands of monkeys
The speed is the blessing Something is happening inside the businesses we work with, and on the surface it looks like exactly what everyone hoped AI would deliver. People are building. Apps that would have taken a 3 months to scope are appearing in a fortnight. Internal tools, customer-facing services, whole websites, assembled by people […]
How to fix the faces in a busy AI image
The exact method we use to get sharp faces in crowded AI image scenes — spending the model's fixed attention budget deliberately, one face at a time.
Who is actually reading the board papers?
Directors feeding board packs into AI and reading the summary may be unknowingly abdicating a non-delegable duty. The line worth understanding.
What AI actually costs you
The real cost of AI isn't the subscriptions. It's the tool sprawl and the human time spent reviewing output that was longer than it ever needed to be.
Ask the machine what went wrong before anything has
AI is trained to be agreeable. The premortem is a simple technique for getting the honest analysis instead of the encouraging one.
The plan AI writes is not the plan you can run
AI designs processes for a world with unlimited hands. Here's why you need to put your real constraints in front of it — not after.
AI isn’t trying for perfection
Every AI image or video generation runs on a fixed processing budget. Understanding how it works changes how you produce visual content at volume.