The 1% myth
The two things worth looking for When a new concept lands on the table, a strategist is really looking for two things. The first is
The tunnelling CEO
The machine at the front A tunnel boring machine is a strange piece of engineering when you look at it properly. The part everyone pictures,
Machine guns in the hands of monkeys
The speed is the blessing Something is happening inside the businesses we work with, and on the surface it looks like exactly what everyone hoped
How to fix the faces in a busy AI image
If you’ve ever asked an AI image tool for a scene with several people in it, you’ll know the problem. Here’s the exact method we use to fix it.
Who is actually reading the board papers?
A growing number of directors are feeding board packs into AI and reading the summary. Of all the places to quietly hand your reading to a machine, the boardroom is the one that carries the most risk.
What AI actually costs you
When people work out what AI is costing their business, they look at the subscriptions. But the subscriptions are rarely the real cost.
Ask the machine what went wrong before anything has
AI is trained to be agreeable. To get something useful, you have to push it off its agreeable default and into a register where it’s willing to tell you the uncomfortable thing.
The plan AI writes is not the plan you can run
AI is trained to be complete. When you ask it to design a process, it gives you the process as it should exist in a world with unlimited hands to do the work.
AI isn’t trying for perfection
Every image or video generation runs on a fixed processing budget. The model spends all of it whether your prompt is simple or absurdly complicated.